Friday, October 24, 2008

Direct Marketing Links


As always, I'm happy to bring you some of the articles that I found interesting this week.

How to Win the Social Marketing War
OK, I'm not sure I would categorize social marketing as a 'war', but author Pete Kulenek posts a nice summary of how businesses can/should include social activities such as Facebook and My Space in their marketing mix to help build traffic to your website. Learning: The key is to adopt this simple “5 H’s” approach:
  1. Humor
  2. Honesty
  3. Have fun
  4. Help people
Works for me!

Being Multichannel
Speaking of channels, take a look at this thought-provoking post from Kevin Hillstrom. He talks about how difficult it can be for marketers who practice in a variety of channels to truly dominate any one given channel. His advice (paraphrased by me, of course): focus on the customer and deliver the content and useful information that the customer needs. Make it easy for the customer to find you and figure out ways to 'pull' the customer to you as opposed to pushing tons of messages to her.

What went wrong with the market...
As a businessperson who's worked with the mortgage industry (yikes!) throughout all of my years of marketing, this post by Sandeep Giri hit a tad too close to home. He's provided a tongue in cheek explanation of today's current economic woes. Check it out for a laugh (and maybe some cries, too).

Now Be a Ninja!
For those of you out there who religiously measure your blog with Google Analytics, you'll appreciate this information from Avinash Kaushik. He explains some new releases from Google, including their advanced segmentation. I'll definitely take the time to explore these new features.

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